Information policy has to consider media preferences of the population - expert
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Information policy has to consider media preferences of the population - expert

24 November 2016 12:52

The state information policy concerning youth is more concentrated on publicizing of achievements of authorities today. At the same time the tasks connected with carrying out explanatory and advisory works about state programs remain indifferently, the doctoral candidate of ENU named after L. Gumilev Serik Beysembayev said during expert discussion of the analytical Cyprus group of Soros Fund Kazakhstan on the subject "Information Policy of Kazakhstan in New Conditions", correspondent reports.

According to the sociologist, information policy of the state has nature of "servicing" today, from there is a problem of low knowledge of citizens of implementation of some state programs.

"Infrastructure which developed today is more oriented to servicing, but not to informing. From it there is a problem of low notification of the population, including youth, about some state programs. For example, according to data of survey conducted this year among youth on the Employment Road Map 2020 program only 16% are knowledgeable," Beysembayev said.

Also, the speaker considers, it is necessary to adjust a feedback system, allowing to monitor situations among young people. In case of implementation of state information policy the current dynamics of media consumption and media habits of the Kazakhstan population is poorly considered. Especially it concerns youth for which traditional media stopped being the dominating channels of information.

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