Concept of Kazakhstan's tourism brand to be presented in Astana for first time

30 November, 2018, 16:16 306
Concept of Kazakhstan's tourism brand to be presented in Astana for first time

A concept of the tourism brand will be presented as part of the Travel Media Talks Forum in Astana. 

 

The capital city of Kazakhstan will hold the first Conceptual Forum devoted to the key trends of developing and promoting domestic tourism - Travel Media Talks on December 7, 2018, BNews.kz reports. 

The project's aim is to discuss the key features of the formation of tourism in Kazakhstan and the potential of its promotion in the modern conditions of the global digitalization of the world. 

The country's tourism brand will be presented within the event, as well as possibilities of its interpretation in the media industry and marketing. 

During one day, experts in tourism and media from 6 states, including Kazakh specialists and guests from India, Russia, Ukraine, Belarus, and Kyrgyzstan, will share their visions and ideas. 

It is also expected that the event will be attended by representatives of the sectoral governmental authorities, entrepreneurs, tour operators, associations and agencies, media representatives, bloggers, leaders of public opinion and so on. 

"The project's concent accumulates the elements of the discussion sessions and the experience of the world-known format of public performances as part of TED Talks, where the key role is given to separate speakers with short presentations, lectures, performances, and master classes. The Forum's tagline is 'Tourism in the era of global digitalization: the course towards a new generation'. The event's programme includes panel discussions and master classes, as well as exclusive video-presentations about global trends and scenarios of development of future tourism," said the organizers. 

Additionally, the event's speakers will respond the most pressing questions about the formation of one's own tourist brand, about storytelling methods, content marketing, event management, about challenges to the tourist industry in establishing communication with the audience. 

Of note, the Forum's organizer is JSC NC Kazakh Tourism with the support of the Tourism Industry Committee of the Ministry of Culture and Sports of Kazakhstan.